As a mobile device user, few things are as frustrating and difficult to fat-finger-navigate as a poorly designed mobile web app, or even a native app.
The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users, an app must have something that users value. If a company’s mobile app is not useful, helpful, or has poor usability, it will result in a negative perception of the brand as a whole. To avoid this, developers must focus the mobile app design around their target demographic and curate the experience specifically tailored to them.
Tips for an Effective Mobile App Content Strategy
1. Make UI Elements Clear
2. Text Content Should Be Clear and Concise
3. Optimize Interaction for Touch Screen
5. Know the Content Well
6. Develop a Content Plan
7. Define Limitations
8. Create Content Models
9. Implement & Test